Every business needs a unique and protected brand to stand out, prevent consumer confusion, ward off theft, and avoid a rebrand for violating someone else’s trademark rights. A registered trademark is a powerful tool that gives you exclusive rights to use a name, logo, or slogan nationwide, and the ability to take legal action against anyone who infringes upon it. Done right, you’re protected. Done wrong, you could end up in court. In this book, you will learn what a trademark is and how it protects your business; how to conduct a trademark search; how to prepare and file an application with the U.S. Patent and Trademark Office; common pitfalls in the U.S. trademark registration process; and when to engage an attorney. You’ll also find interactive charts, templates, and more to guide you through the process. If you want to legally protect your brand and business, this book is for you! Read more
Download NowIf you own a small business, you need the information that's in this book. If you know a small business owner, they need the information that's in this book, whether they realize it or not, so it makes a great gift. To those who don't think they need trademark protection, I submit that not thinking you need it and knowing with certainty that you don't need it are two different things. If you find out later that you needed it, that's going to be much more expensive lesson than the cost of this book. In this book, you'll learn who needs trademark protection, when they need it, how the the application process works and everything else you'll need to know. And it's explained simply. It doesn't read like a lawyer wrote it.
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